Alan’s reputation for robustly-based insight in service markets is built upon expertise gained through a research career that stretches back to 1975. Customer Experience, Concept Evaluation and Market Measurement are areas of particular expertise.
Alan makes regular appearances as a conference speaker, and contributes to professional publications
Alan is a Certified Member of the Market Research Society, a Fellow of the Tourism Society, a member of CIMTIG, the Arts Marketing Association and of the Independent Consultants Group.
Alan has a BA in Business Organisation. His commitment to lifelong learning shows in post-experience study for the Market Research Society Diploma , MA Marketing and MBA. Alan has completed the CIM Diploma in Mobile Marketing.
Alan is a frequent patron of the National Theatre’s Travelex series, and has eclectic tastes in music and the visual arts. Alan’s favourite football teams have seen better times. He travels regularly in Northern Europe.
Alan is an enthusiastic walker. He has completed the Thames Footpath and the Speyside Way. Current projects are to complete the North Downs Way and the South Downs Way, and a gleam in the eye is to add the southern half of the West Highland Way to the northern half, already done. Alan has chalked up one Munro (Ben Nevis).
Call Alan to discuss your research or insight needs on 077 3456 3375
Or email Alan on firstname.lastname@example.org