Choice Insight Exploratory

Understand motivations & attitudes

Explore the choices that turn prospects into customers at the intersection of personal need and product attributes.
Identify the needs and motivations that encourage use.  Identify barriers to use.
Investigate how customers use your product, and how they’d like to use it.

Choice Insight applies:

  • Focus groups: 6-10 individuals brought together and guided through your issues by an experienced consultant
  • Depth interviews: individuals, couples, friends or families guided through your issues by an experienced consultant at point of use or elsewhere
  • Object-based observation: Minimal intervention observations of a succession of people using a specific element of your product
  • Subject-based observation: observing individuals or parties as they proceed through several (or all) stages of your product





To explore how qualitative research can enhance your understanding, call Alan on 077 3456 3375

Or email Alan on