Profile and segment your customers’ attitudes, behaviour and demographics.
Compare their personal needs and expectations, and your product’s physical and perceptual characteristics that motivate people to become your customers.
Determine which traditional and social media influence people to become your customers.
Measure how your customers behave – their use of and preferences for different elements of your product and service mix.
Evaluate Customer Experience on KPIs, engagement, service and commercial activities.
Review what customers take out of their experience with you.
Assess the Economic Impact your customers make.
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