Culture, leisure and travel services need inspirational designs to remain fresh and to grow. Robust research explores response to the concept among customers and in the wider market. Stakeholders and funders may demand research to provide a basis for forecasting, and to test operating, commercial and marketing assumptions.
Sample surveys, advanced analytics and qualitative exploration are all found in the concept evaluation toolkit, with results used by client management or complementary consultants building a 360 degree picture of the concept and its prospects.
Research design must reflect the stage along the concept’s journey from gleam in the eye to launch, with resource reflecting the balance of risk and reward to be derived from the concept.
For product, service or communications concept evaluation, call Alan on 077 3456 3375
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